SORT IT SMARTS #12: 10 TIPS ON HOW TO WIN MORE BUSINESS...
HOW TO WIN MORE CONSTRUCTION BUSINESS ONLINE
Website and SEO: Maintain a professional, user-friendly website showcasing your work, and optimize it for search engines to attract potential clients.
Social Media Presence: Active social media profiles can reach a wider audience. This doesn't require a degree, just post picture of your projects, so it's a great way to win more construction business online.
Online Advertising: Use platforms like Google Ads or Facebook Ads to target potential clients in your region.
Online Recommendations: Recommendations from websites like TrustPilot, checkatrade etc. are a great way of building trust online, for people that have never met you in person
Online Events: There are also online networking events you can attend, organisations like BITA offer an opportunity every Friday to connect with other professionals
HOW TO WIN MORE CONSTRUCTION BUSINESS IN PERSON
Networking: Attend industry events and join professional organizations to make valuable contacts. These connections can open the door to new clients.
Referrals: Encourage satisfied customers to recommend your services to their own personal network. Word-of-mouth is often recognised as the most powerful marketing tool in the construction industry. It can also be the worst marketing tool, so make sure you make and keep a good impression.
Professionalism: Maintain high standards of professionalism. Quality work, punctuality, and respectful communication will impress clients.
Offer Competitive Pricing: Research market prices and offer competitive rates. Clients are always looking for quality work at reasonable prices.
Sponsor a local sports team: Lastly, why not sponsor a local sports team? If there are 22 players on a football pitch, or 30 for rugby that's a potential of 44, or 60 parents, not to mention supporters that will find out about your business in the region that you play against...
Unfortunately, winning clients always require an element of hustle, particularly to start off with. And people don't buy companies, they buy people. So, not only does your company need to be known, but your reputation needs to be front and centre!